The move from you to we introduces a whole new set of considerations into a Big Question. It’s risky, because some people might see that question and say, “Hey, I’m not part of your we! I never consented to being part of your group!” In the culture of distrust many of us inhabit, we may look at a question directed at ‘we’ and, out of habit, become suspicious: Who is the asker of this question? What big interest—corporate, government, or otherwise—is manipulating me? Who presumes to make me a part of their group? Nobody else can speak for me. I’m not part of anyone’s we, and certainly if I didn’t give my consent.